“When is Free not REALLY Free?”

“When is Free not REALLY Free?”

copyright 2001-02 John Evans

We all like to get something for free. Whether it’s

free software, free advertising, free ebooks, or

free coupons, they’re fun to get.

But when is Free Shipping REALLY free? “When there are NO

strings attached!” Period. Nada. Nothing.

Absolutely NONE!

For instance, every once in a while, I’ll click on

a free offer, which only takes me to another page,

and before I can really get the “freebie”, I have to first

“click here” to see their sales pitch. Or “click here

to qualify for your free ….”

Qualify? THAT is a string, and there should be NO

strings attached, of any kind. Because if there are

“qualifications”, then the item JUST ISN’T FREE!

How many times has this happened to you? You

receive in the mail an invitation to receive a free gift.

And all you have to do is, 1. Take a tour of our new

facility, or 2. Take a test drive, or 3.Listen to our

3 hour sales pitch?

Those are qualifications (strings attached).

If you have a useful offer for your visitors, and you

say it’s free, then MAKE it FREE! Don’t make them have

to ‘qualify’, or click here, and here, and here. Don’t

put any kind of barrier in front of them. Don’t make

them jump hurdles, or through hoops. If you do, then

you’re doing a disservice to your visitors. And what

are visitors? They are potential customers. So treat

them fair.


copyright2001-02 John Evans


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